Ready to Drink Cocktails

Project Overview: Absolut launched their Ready to Drink line with a campaign that focused on simplicity, accessibility, and a clean, modern design. The visuals emphasized the product’s crisp aesthetic and refreshing nature, appealing to consumers who value convenience without sacrificing quality or style.

My Role: I collaborated with the Absolut brand team and in-house copywriters to select swatches and images that reflected the product’s ease of use and playful nature. I designed the key visuals for social media and digital advertising, ensuring a cohesive look and feel across all platforms. Additionally, I developed packaging designs and POS materials that conveyed the product’s sleek and refreshing appeal.