Beefeater Be Boston

Beefeater Be Boston was part of a series of Limited Edition bottles of Beefeater Gin. Created to celebrate the diversity of great cities, the visuals for each campaign included an illustration of a distinct skyline.

I was tasked with creating a key visual that included an illustration of the Boston Skyline and the Beefeater Be Boston bottle shot. I aimed to position the skyline in a way did not distract from the bottle, while still emphasizing an iconic structure easily recognized by Boston locals (in this case, the Old North Church.)

I then adapted the creative into a custom bottle necker, an on-premise table tent, and an in-store case bin.

Creative Direction: Joseph Belinfante
Graphic Design: Hannah Colburn
Production Design: Hannah Colburn