LAYLA

Project Overview: LAYLA, a Mediterranean-inspired restaurant in Williamsburg, Brooklyn, needed cohesive collateral to support its grand opening and reflect its warm, inviting atmosphere. This included menus, coasters, business cards, and social media content to generate buzz and attract the local community.

My Role: I collaborated with the LAYLA team to ensure the visual assets accurately represented the restaurant's brand and tone. I designed the print collateral, including menus, coasters, and business cards, paying close attention to material selection and typography. I also supported the social media strategy by helping to create content for the launch, which helped build excitement and drive foot traffic during the opening weeks.