Insure Your Happiness

Overview: The "Insure Your Happiness" campaign was designed to engage pet owners in the UK by highlighting both the emotional and practical benefits of owning a pets. In collaboration with the agency Uncommon, we developed a campaign that positioned pet insurance as a source of peace of mind and happiness for pet parents. The campaign’s blend of humor and heart has been featured in several publications, helping to increase visibility and recognition for the brand. The scope of the campaign, from TV ads to OOH and digital, allowed us to reach a wide audience while consistently pushing creative boundaries.

My Role: I collaborated with Uncommon and our internal UK brand team to steer the design direction, coordinate with the agency, and ensure the final assets aligned with both our brand’s tone and the preferences of the UK market. My responsibilities included selecting imagery, contributing to art direction, and overseeing the production of visuals for social media, digital ads, TV commercials, out-of-home (OOH) advertising, and print materials such as magazines and direct mail.

Ressults: The campaign surpassed key performance indicators, resulting in a notable increase in sign-ups and a significant boost in social media engagement throughout the campaign duration. Brand awareness also saw a considerable improvement, as confirmed by post-campaign surveys. The campaign received widespread praise from both customers and the media, which further enhanced our brand’s visibility in the UK market.