BRAND Photoshoot
Project Overview: For this ManyPets photoshoot, I spearheaded the creative direction from concept development to execution. The goal was to showcase distinctive characters and forms while capturing intimate interactions between pets and their owners. These images were designed to establish the baseline look and feel of our brand, to be used across web, print, and all marketing globally (UK, US, and Sweden).
My Role: As the Art Director, I was responsible for all aspects of the creative process. This included casting, selecting props, coordinating background swatches, curating wardrobe, and setting the lighting and overall ambiance. I developed the shot list and collaborated closely with the photographer on set to ensure the vision was realized. Additionally, I oversaw all post-production activities, including selecting final images, retouching, and cropping.
Art Direction: Hannah Colburn
Photographer: Brayden Olsen