Project Overview: Our team was tasked with developing a new product for Pernod Ricard and Mumm Napa. This project involved everything from naming the product to selecting the bottle shape, designing the label, and crafting the full brand story. The final product, named "Tom & Daisy," was inspired by the tumultuous relationship depicted in The Great Gatsby.

My Role: Collaborating with the creative director and brand team, I helped guide the conceptualization and design process. I worked on selecting the bottle shape and creating a label that visually represented the product’s narrative. We chose a cracked egg as the central label design, symbolizing both the fragility of Tom and Daisy’s relationship and their origins. I handled both graphic and production design, ensuring that the final product embodied the brand's vision and storytelling.