Yamazaki Packaging

Yamazaki is a Japanese home goods company with a focus on organization and storage. As they redesigned their website and took a closer look at other elements within their branding, they decided to move forward with a new unboxing experience for their customers.

The brief was to create an outer box design that scaled across varied sizes and lived within the brand guidelines. Along with the boxes, Yamazaki wanted a branded insert card that would accompany each product inside its box.

For the outer boxes, I came up with a typographic design that focused on a warm message. I added a strip of color on the edge of each box to emphasize a geometric balance that felt neat and orderly to reflect the brand.

I designed the insert card to be friendly and approachable with a clean typographic design.

The final task was to deliver printer-ready files for each size box.

Creative Direction: Andrea Pabalan
Graphic Design: Hannah Colburn
Production Design: Hannah Colburn