Project Overview: The "Beefeater Be Boston" campaign was part of a series celebrating the diversity of iconic cities through Limited Edition Beefeater Gin bottles. Each campaign showcased unique visuals, including an illustration of the city's skyline, to create a strong sense of place and identity.

My Role: I collaborated with the brand team and in-house copywriters to create a key visual that prominently featured the Boston skyline alongside the Beefeater Be Boston bottle. My design emphasized the Old North Church, a landmark well-known to Boston locals, balancing the visual identity of the city with the focus on the product. I also adapted the creative into various marketing materials, including a custom bottle necker, on-premise table tents, and in-store case bins, ensuring consistent branding across all consumer touch points.