Absolut Juice Lizzo

Project Overview: Absolut Juice partnered with Lizzo for a campaign that embraced a 70's hippie disco vibe, using monochromatic visuals to tie the product into this vibrant aesthetic. The campaign aimed to highlight the fruity and colorful flavors, bringing the product into a visual look and feel.

My Role: I collaborated with the Absolut brand team to select swatches and images from the shoot, and worked closely with the in-house copywriters to finalize the headline. From there, I designed the Key Visuals for the out-of-home advertising. I also created a full suite of POS assets, including on and off-premise materials, to effectively showcase the product and draw consumers in.