ManyPets UK Obesity Campaign
Project Overview: This campaign for ManyPets explores the causes, effects, and solutions to pet obesity, providing valuable insights and data for pet owners and professionals. The campaign included a comprehensive white paper report, a YouTube series that gained coverage in 28 papers in the U.K., and supporting social media content to extend its reach.
My Role: I played an integral role in the campaign by designing the white paper report, creating all of the illustrations, contributing to the creative direction of the YouTube series, and designing social media content to amplify the campaign's message across platforms. My focus was on ensuring consistency and impact across all elements, driving both awareness and engagement.