Project Overview: I led the refresh of the ManyPets website, guiding the project from concept through design to execution. The goal was to enhance the user experience by clearly communicating the benefits of pet insurance and demonstrating how ManyPets provides value to its customers.

My Role: Collaborating closely with our UI and UX teams, I focused on addressing key user pain points and emphasizing an affordable and straightforward approach to pet insurance. I developed new web components to highlight the simplicity and efficiency of the claims process, ensuring the site was optimized for both mobile and web platforms. By incorporating fresh imagery and a relaxed tone of voice, I designed a sleek, modern website tailored to appeal to our target audience: Millennials.

Explore the site at ManyPets.com.