Hemp Campaign

Project Overview: The Body Shop Hemp campaign was all about embracing the natural texture of the product and leaning into a bold, rebellious narrative. Customers connect deeply with understanding the feel of what they’re buying, so we focused on capturing the rich, textured quality of the hemp-based formula. The campaign was strategically directed to convey durability, with the name "Hemp Protector" signaling strength and purpose. By moving away from softer language like "lotion," we challenged the norm, creating a product identity that resonates with customers seeking something with edge and substance.

My Role: I played a key role in this campaign by taking part in the concept development, assisting with the photoshoot, and designing all digital assets for web and social media. The campaign aimed to be bold and disruptive, and my work focused on creating straightforward, impactful visuals that aligned with this objective.