Email Design

ManyPets Quote Chaser Emails

This campaign consisted of a series of five targeted emails aimed at increasing the conversion rate by 25%. Our primary goal was to engage potential customers who had received an online quote but had not yet completed a purchase. To achieve this, I crafted the email content to educate recipients about the nuances of pet insurance, highlighting the specific benefits and unique features offered by ManyPets.

Each email was strategically designed, with a mobile-first approach, to address common concerns and questions, emphasizing the value and peace of mind that comes with insuring pets through ManyPets. By providing clear, concise information and compelling reasons to act, the campaign sought to build trust and encourage customers to finalize their decision. This targeted approach was integral to our efforts to convert potential leads into satisfied customers.